Our Story

We believe in choices that make ourselves and the world around us better. What we choose to put on our body, our children, or in our home matters. Live Clean® launched a mission to provide a line of personal care and baby care products that contribute to a greener planet by using ingredients that perform at the highest level. When you choose Live Clean®, you choose a nature inspired personal care line of products. Eco-conscious and Leaping Bunny Certified. Live Clean® formulations are made with a minimum of 97% plant and naturally derived + ingredients…as good for the earth as they are for your body. Better would be good for the earth, good for your body.
+ carefully selected ingredients originally derived from plant, mineral, or water before processing.

Founded in 2007, the Live Clean® brand was created with a simple vision: to create high-performance skin and hair care products that celebrated beauty while honoring the earth. We believe that living clean isn’t just about what we eat, it’s also about the products and ingredients we put on our bodies. Live Clean® products harness the beautifying power in plant and water based ingredients to create gentle and effective products that are safe for you, your baby, and the environment.  

Since day one, Live Clean® has – and always will -  live by a set of values:

  • Live kind : never test on animals, and offer 100% vegetarian and vegan products 
  • Live free : create products that are free from parabens, SLS, and harmful chemicals
  • Live respectfully : honor the earth by sourcing local ingredients and by using recyclable packaging 
  • Live for all : design products for every person, every ethnicity, every age
  • Live simply : select safe, gentle, and effective plant and water based ingredients

Why Choose Live Clean

Embracing a philosophy of clean beauty, Live Clean® brand only uses effective plant and water based ingredients. We make efforts to carefully select ingredients that are renewable and sustainable, so they won’t deplete natural resources. With Live Clean®, you can feel good knowing that you’re making healthier choices every day for you and the Earth.